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Before sponsored posts, only users following your account could see your updates and photos. Now, brands can promote their photos to anyone that fits their target audience to increase their reach further than ever before.
For sponsored ads, use content that is engaging while also appealing to the target demographic you want to put the ad in front of.
You can push these high-performing posts out later to potential customers in the form of sponsored ads. Run multiple posts to different audiences simultaneously for even more engagement.
Keep in mind that there are many different forms of sponsored ads that you can post, such as :. If you want to generate leads , Instagram Stories are here to help.
This feature is very similar to Snapchat Stories and is even a direct competitor. Rather than appearing in the news feed, Instagram Stories appear in a small area above it.
Once a user clicks on your photo at the top, a window will pop up where they can view your Story. The benefits of Instagram Stories for brands are truly endless.
For starters, Stories are displayed at the top of follower timelines where users already look daily.
Instagram also makes it easy to experiment with different types of content in the Stories feature, like photos, short video, rewind video, live video, or Boomerangs.
You can use tools like Canva and InVideo to create amazing images and videos for your stories. Face filters, text, or stickers make it easy to edit images or create fun, eye-catching visuals.
The amount of posts that you can add to Stories at any given time is unlimited, and the feature is available to all businesses globally.
If you want to reach potential customers on Instagram, the fastest way to do that is through influencers who have already built an audience with a large following.
More and more people are buying services or products based on what they see in their feed from the influential people they follow.
They trust them. If you partner with the right industry influencer , you can get your brand out in front of those users.
The first step is to try and identify a few influencers that have an audience that is relevant to your product or service. The brand sells weighted blankets for sleep and stress.
Their Instagram page has under 10, followers. That means that the brand just exposed themselves to thousands of potential customers and new followers through one post.
If you throw aside the short-term gains and direct sales that you can make from an influencer campaign, there are even more long term-benefits.
Your existing customers might not be influencers, but you can still use their posts to influence people to buy your products by collecting user-submitted photos.
You already have an engaged audience. Cosmetics brand MAC uses tons of user-generated content that they promote on their Instagram page to show off products.
Notice how they used the hashtag regram and tagged the user in the image. You might be wondering exactly how you can get your users to create engaging content without being pushy.
Your audience probably wants to grow their own following, just like you do. The brand chooses a FeaturedPhotographer every week.
Once you find an influencer you want to reach out to, spend some time cultivating that relationship. You might be surprised by how much engagement you can create simply by asking others to help you out.
The key to success is to focus on a combination of organic reach and paid ads. At the same time, take advantage of influencer marketing.
Optimize your Facebook business page, optimize your photos, optimize your links, and optimize your videos.
Optimize everything. Save my name, email, and website in this browser for the next time I comment. What website should we analyze?
Example: www. How can we get in touch with you? Let's have an one-on-one conversation What's your phone number? Facebook has had its ups and downs when it comes to marketing.
Why Facebook is still a powerful marketing tool If you compare it to every other social platform out there, Facebook is still the biggest.
According to TechCrunch, no other platform has reached this many monthly active users: YouTube has 1. WeChat has million monthly active users. Instagram has million monthly active users.
Twitter has million monthly active users. Snapchat has an estimated million monthly active users. Though YouTube and Instagram are putting in the effort, Facebook remains on top.
That might leave some skeptical about the future of Facebook for advertising. Facebook has six options: For the majority of people reading this, you will probably fall under the Local Business or Brand categories.
The category type matters because each category has different features. This will give you an easy-to-read page link that you can post in other places see Besides that, it just looks more professional, which never hurts.
Optimize your photos The next thing you want to do is get some high-quality photos up on your profile. Facebook and almost every social site is highly visual.
You also want to choose the right cover photo. Tell them what you do. Tell them who you are. Have fun with it.
What it says will be up to you, so you have some options to play around with. This is a great example of a story told by a solopreneur, whose business surrounds her personal brand.
While these types of businesses do make it easier to get personal with storytelling, there are other ways to make this work for nearly any brand.
Tell your own stories of how your business came to be, share hard parts of being a business owner or even allow your social media manager to have fun with their role and be real about their own jobs to a point.
This is why videos are great Facebook post ideas to improve your strategy. Posted by Campbell's on Tuesday, November 13, This one probably seems obvious.
Of course you want to share your product photos on your business Facebook post. How can you showcase your products with or without someone modeling them?
Think about flatlays, themes related to upcoming holidays, or use or application shots and more. Come up with beautiful ways to share your own product photos to make them as enticing as possible, increasing both engagement and conversions.
Infographics are historically known for long data visualizations that can take up your entire screen, especially on a platform like Pinterest.
But infographics are sharable on every social media platform, so long as you size them appropriately. Share your own informational charts and graphs on Facebook to help educate your audience of industry trends.
And second, this means you have free content to share on social media that can lead to even more clicks to your content.
DigitalMarketer shows off how seamlessly content and social media come together in their Facebook post.
Sharing tips and tricks of the trade is a great way to increase engagement and reach with your audience.
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